Augmented Reality Examples | How AR is Changing the Way We Interact with People, Spaces and Objects?

augmented reality examples

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Augmented Reality (AR) is an interactive layer that is overlayed on top of our physical reality. It can be used to enhance our interactions with people, spaces and objects around us. AR has become more and more common in recent years, appearing in many different forms such as mobile games and advertising. It has the ability to change the way we see the world and interact with the people and things around us.

The usage of AR has significantly increased in the recent years. AR is no longer limited to only mobile games and advertisements. Many companies are also using it in their product development cycles. For example, when companies create new software programs, they often use mock-ups to demonstrate how the program will function and what it will look like. With augmented reality, these mock-ups can come alive. Let’s dive in to understanding the examples of Augmented Reality and its use cases. 

What is Augmented Reality and what are its Examples

Augmented reality is a type of interactive experience that combines digital information with the user’s real-world environment. It can be used to enhance what we see, hear, feel and even smell. AR has a variety of applications, from entertainment and gaming to education and business. Some of the most common uses for AR are:

– Games and entertainment:

One of the most popular uses for AR is in games and entertainment. There are now a number of mobile games that use AR, such as Pokemon Go and Jurassic World Alive. Pokemon Go uses AR to bring the game into the real world. Players can find and catch pokemon characters in their neighborhoods and parks. Such games allow users to interact with virtual creatures or dinosaurs that appear to be in their actual surroundings.

– Education:

Another example of Augmented Reality is in education. AR can be used to make learning more engaging and fun. For example, AR can be used to bring children’s drawings to life by projecting them onto the wall. This also makes it easy for teachers to give their students instant feedback on the work done by students.

– Advertising:

It isn’t just games and entertainment that can benefit from AR; many businesses and companies are using augmented reality technology to promote their products. By using AR, it is now possible to make adverts come alive and interact with consumers. This will help to improve brand loyalty and engagement. For example, by holding up their phone in front of an advert for a new product, users can bring the advertisement to life and see what it actually looks like or watch a demonstration of how it works.

– How is augmented reality changing the way we shop?

AR has affected many aspects of our lives, including how we shop – for both online and in-store purchases. Here are some examples of how the technology behind augmented reality is revolutionizing shopping:

– Virtual fitting rooms/mirrors:

Retailers use these to let customers see what an item looks like on them before they buy it. This is extremely beneficial because customers can see how fits them without actually having to try the clothes on!

– Online shopping:

AR technology has opened up many possibilities for online shopping. Brands are now using this technology to enhance their product listings by adding interactive features that allow users to zoom in on products or see what they look like in real life. Retailers can use AR technology to create virtual previews of their products for potential customers browsing the store. For example, they could provide a 360 degree view of the product along with more information about it. This is very useful because customers can get a better idea of what they are actually buying. Nike has introduced an augmented reality app that uses artificial intelligence and augmented reality that scans and allows digital foot measurement. 

How augmented reality is changing the way we interact with people, spaces and objects

AR has the ability to change the way we interact with people, spaces and objects around us by adding an interactive layer. Thanks to augmented reality, the possibilities are endless. Augmented reality can be used to create a more immersive experience when viewing various content or playing games. 

You might be thinking, how would that even work? Well, Microsoft’s HoloLens has created a way to do just that: by using their augmented reality headset and the 360-degree spatial mapping, you can create and build objects. With their HoloLens, players can play Minecraft in a way they have never seen before. Instead of looking at the 2D screen, users can now play it all around them – with virtual blocks building themselves out of the table and walls.

In addition, this headset can also be used in new ways for education. Projects are designed to teach students about the history of the city they live in by utilizing augmented reality. This way it will support student engagement while learning about the topic at the same time. For instance, teachers in New York can even mark up an AR-enabled map of the city with facts and points of interest that will give more context to what they are studying.

By combining augmented reality with learning, students become more engaged in their surroundings because it’s interactive and hands on. They learn better by doing than just passively listening. There are a wide variety of educational apps that can be used to make learning fun and engaging. An example includes Anatomy AR Augmented Reality. 

Examples of how companies are using augmented reality in their businesses

Some companies are using augmented reality in a more subtle way, such as adding an interactive layer to their print ads. For example, Pepsi produced an AR-enabled ad at a bus shelter that became popular. The shelter wall became a fake window that demonstrated a loose tiger, a robot, flying saucers etc. 

Other brands are taking a more in-your-face approach by creating entire AR experiences that you can interact with. Ikea, for example, has created an app that lets users view and place furniture in their home before they buy it. This is done by scanning the room with your phone and then seeing the furniture placed in the exact spot. You can even change the color and style of the furniture to see how it would look in different spaces.

This app is one of many examples of the use augmented reality for marketing purposes. This technology can help brands make their products come alive and engage users on a whole new level – literally! Not only that, but it’s a way to make advertisements more interactive and relevant to what buyers are looking for.

Augmented Reality Development in 2022

Augmented reality as an invention has the potential to be as big as the mobile phone. In 2022, some very interesting developments are ongoing in the field of Augmented Reality. Companies are developing mobile augmented reality with the intention of generating revenue through engagement. The idea is to have an AR reward card which could be tapped and users can be sent to a website or a particular e-commerce store which can then be used for fund raising. Companies that are developing AR technology mobile applications will work on a revenue-sharing model with the e-commerce stores where traffic is being driven. 

Additionally, there are interactive immersive opportunities that are bringing in AR which will make games fun and interactive. Moreover, virtual trophy tour for fans is also in the list of AR developments. For instance, with the help of AR a World Cup trophy can be shown to fans before it actually goes to the players. Such developments in Augmented Reality can introduce a whole new level of fan engagement in sports. This is also an opportunity for tech startups to development something AR based that allows a trophy tour in 3-D, with fans getting the feeling of lifting a trophy and thus being more connected to their favorite teams and players. 

Final Verdict

Augmented reality examples and potential use cases in education, marketing and gaming can make an infinite list. As you can see, augmented reality is changing the ways that brands advertise their products by bringing them to life-literally! 

Augmented reality is becoming important for big companies as it has the ability to not only enhance your shopping experiences, but it can also benefit you in other aspects of your life. It allows for a more interactive and enjoyable experience when viewing various content or playing games. From mobile games to clothing, AR can be found in many different places these days. In addition, this technology helps to make learning more engaging and fun by bringing subjects such as mathematics. 

With companies investing in metaverse, do you think virtual stores where buyers can walk around and look at all the products in real time will become more popular? 

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